Front view of a brick building with a signage that reads 'Baldwin City Creative Arts' in neon lights, large glass windows on the ground floor, and a small circular sign on the side also displaying 'Baldwin City Creative Arts.' The building has a dark blue door and is situated in a brick-paved parking area with a sidewalk and a black metal fence in front.

Baldwin City Creative Arts * Branding * Art Direction

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Baldwin City Creative Arts * Branding * Art Direction |

I worked directly with the client to translate that vision into a cohesive visual identity, developing the primary logo, typography guidelines, secondary logos, and supporting brand marks. The project also included a distinct mark for BCCA’s traveling competitive dance team and branding for its spring show, extending the academy’s new identity across its programs and performances.

Pink background with black bow patterns and white dots, featuring a white silhouette of dancer in movement.

Three young girls dressed in ballet tutus and ballet slippers, practicing ballet dance in a dance studio with bright lights and a reflective floor.

A woman in a vintage-style white dress with a petticoat, standing on stage with a backdrop of pink star shapes and bright stage lights.

A brick building with a sign that reads 'Baldwin City Creative Arts'.

Stylized abstract figure with a circular head, thin body, and flowing shapes, in purple on a black background.

Baldwin’s Dance and Voice Academy entered a new chapter as Baldwin City Creative Arts (BCCA), embracing a renewed vision under new ownership. Offering classes in dance, voice, tumbling, and competitive dance, BCCA is a space for students to develop their skills, build friendships, and connect with their community.

Two smartphones displaying Instagram posts with colorful backgrounds, advertising events for Cinderella and Eras, with date and time details, and surrounded by icons and playful illustrations.

Text overlay on a pink background reads "Baldwin City Creative Arts."

Drawing on their backgrounds in ballet, the new owners wanted a brand that reflected the discipline’s elegance and history while supporting a revitalized ballet program, a broader range of classes, and future growth into other creative arts.

A billboard advertisement for a spring 2025 recital of Cinderella and the New Friend, with event dates May 30 and 31, located on a building wall, with a person walking in front.

An invitation featuring a pastel blue background with pink ribbons, a pocket watch, a pumpkin, a dragonfly, a star-shaped cookie, and pink hearts. The text reads: 'Cinderella and the New Friend, 6.30.2025 at 6pm, 6.31.2025 at 4pm'.

A colorful graphic promoting a tour called "Tour Through the Eras," with icons of a record, headphones, an old-fashioned telephone, a handheld gaming device, a hairbrush, and a movie clapperboard, against a pink background, with event dates and times.