Retail Design * Web * Social * Mailers
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Retail Design * Web * Social * Mailers |
Across several campaigns for Beauty Brands, I designed trifold brochures, multi-page booklets, static and motion social media content, email and website graphics, and printed in-store signage.
Bright colors, playful decorative elements, and campaign-specific typography kept the visuals fresh and engaging, while a consistent connection to Beauty Brands’ core identity ensured that every campaign felt like part of the same brand.
Each campaign presented a unique challenge: showcasing multiple competing brands within a limited space while balancing their visibility—or giving a featured brand greater prominence when the brief called for it. I used thoughtful layouts and clear visual hierarchy to accommodate these priorities across print and digital formats.
